Narrowcasting



Narrowcasting is the process of targeting a specific audience with media and advertising. In contrast to broadcasting, narrowcasted media is directed to groups that have a particular interest, this could be anything from a sports team to a category of music.

Narrowcasting can be seen in both web and televised media. For example, web users are able to customize the content that is displayed on portal sites such as [|Yahoo!], to fit their own interests. Website also use cookies, information stored on your computer such as username, in order to recognize whether a site has been previously accessed. Using this information websites can customize the website specifically to its users. Narrowcasted media is also asynchronous in nature, which is exemplified with Tivo. Tivo allows users to record their favourite television programs, and view them at a later time, without commercials.


 * Narrowcasting**

Niche fixated small audiences, specialty channels ex) TiVo – searches tv programs, channels and saves the ones you like. With TiVo you are not even bothered with having to flip over other programs which do not interest you; you only see what you want and since you never see anything else, you end up only wanting what you see.

Examples: Music downloading and iPods with individual playlists; allows you to listen and store only the music which interest you. Blogs and subscriptions to web services aligned with our own beliefs and biases