Getty+Images

=**What is it?**=

toc Gettyimages. is an example of an online stock image library that provides a broad archive of still images and film clips that can be accessed for creative uses. They are known to be the world's leading creator and distributor of imagery. Unlike Creative Commons, which allows acess to creative works online for no fee, Getty Images uses its images to make a profit.

=**History**=

Getty Images was co-founded in 1995 by Mark Getty and Jonathan Klein. They are recognized as the first company to move their archive online and license imagery through the web. This movement to the web helped to modernize the stock photography industry and change it into a vital and high-demand market. In 2005, Klein and Getty were named by American Photo magazine as number one for "The 100 Most Important Peopole in Photography" due to their accomplishments in photography and business. Click [|here] to visit their website.

=Image Categories=

Creative

 * imagery containing creative photography, illustration, archived images
 * for creative professionals
 * top quality visual content
 * appeals to creative professionals (eg. art directors, designers)
 * user is able to search across multiple collections on this interface to find desired product

Editorial

 * imagery providing news, entertainment events, sports
 * up-to-the minute, current world events
 * contains archives of images that document significant events, personalities and subjects

=**How Their Archive is Built**=

They hire "creative researchers" to analyze trends in behaviour, sales and demographics. This information is used to predict and choose visual content for their archive that will be relevant to the needs of media communicators. Photographers are then hired to produce this imagery. Only experienced photographers that are "subject-matter specialists" are hired in order to produce images specific to the company's vision of providing quality images. Shots provided are often award - winning an innovative. Photographers can also apply to be a contributor to Getty Images which will help to market their imagery and expose their work are able to submit their imagery to the Getty Images Archive.

=**How it Relates to Creative Ownership Online**=


 * photographers can market their imagery online
 * businesses can use Getty Images to market and distribute their work to customers

=**The Process**=

The user search and browse the database. They only will be able to access "comp files". The user must register online in order to gain access to full sized images. Users then choose images and Getty Images determines the liscense agreement and conditions for the user.

=**Liscense Agreements Offered**=

Getty Images grants specific rights to a customer based on the images they choose to use and the situations that they will be used for.

Rights-Managed (RM)

 * high quality products with a license fee
 * products licensed on a use-by-use basis
 * fees for the products are determined based on factors such as placement, size, duration of use and geographic distribution
 * Royalties are paid to photographers of these chosen works

Royalty- Free (RF)

 * based on the size of the product, not the specific use
 * few usage restrictions
 * user pays a specific fee once, then can use images multiple times for multiple uses

Creative Subscription

 * Subscription rights are offered which allow the user to download 50 images per day from a database only for subscribers
 * images can be used multiple times for multiple purposes
 * rights to use images are based on the length of the user's subscription

Editorial Use

 * rights for editorial purposes granted on a use-by-use basis
 * images for licenses in this category must be used for events that are somehow related to the public interest or newsworthy in nature only

"Comping" and Preview Use

 * comping files are liscensed to users who want to sample an image more closely or use as a proof for a client in a presentation.
 * these files are not allowed use for the final project
 * product is free or has a small fee
 * image used only for short time
 * images for personal, non-commerical use
 * users can download these types of images without registering on the website
 * files are watermarked until purchased

Related Wikis
Copyrighting Online Work Creative Commons Digital Photography Photography and Digital Innovation Digital Rights Management


 * EXTERNAL LINKS

[|Getty Images] [|Istock Photo] [|Corbis] [|Stock Xchng] [|Comstock Images]