Web+2.0

toc Web 2.0 represents the shift from the read only web to the social web. The elements require little to no coding and allow 2-way communication. Web 2.0 is a series of best practice oriented to assist people to create dynamic websites, which allow them to easily connect with various communication, services, social and web tools using the web as a platform. In a sense, this cuts out the middleman of the Internet in many ways (ie. BitTorrent's users also acts as client servers who upload back pieces of what they download rather than relying on servers to relay the data to them through hi-speed connections).

=How did it begin?=

Examples:
 * According to a writer by the name of Tim O’Reilly, “the concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International”. ([|O’Reilly,]O’Reilly, 2005).
 * While brainstorming, the concepts used to compare Web 2.0 to Web 1.0 were general applications and websites that we all used. (As explained in examples below)

Web 1.0 vs. Web 2.0

 * **Web 1.0** || **Web 2.0** ||
 * Double click || Google AdSense ||
 * __[|Ofoto]__ || [|flickr] ||
 * Akamai || BitTorrent ||
 * [|mp3.com] || Napster ||
 * [|Britannica Online] || [|Wikipedia] ||
 * personal websites || blogging ||
 * [|evite] || [|EVDB] ||
 * domain name speculation || search enginge optimization ||
 * page views || cost per click ||
 * screen scraping || web services ||
 * publishing || participation ||
 * content management systems || wikis ||
 * stickiness || [|syndication] ||

=What does Web 2.0 help us with?=


 * Allowed the privilege to feel like you are a part of the entire concept of communicating
 * Example: //September 11th 2001// where media junkies reshaped the internet media landscape with the use of web Blogs and journals. The ‘Blog’ had turned into a web journal that comments on the news – often by criticising the media and usually in rudely clever tones – with links to stories that back up the commentary with evidence. ([|Downes], 2004).
 * Made us, the audience members, and participators feel like they are active, culturally deterministic individuals who have an opinion and a right to voice it.

=Web 2.0 Conference=

The [|Web 2.0 Conference] explores the ongoing evolution of the Web as a business platform, featuring the leading figures and companies driving innovation in the internet economy. The Web 2.0 Conference is brought to you in partnership with O'Reilly Media, Inc. and MediaLive International and moderated by John Battelle and O’Reilly CEO and Founder, Tim O’Reilly.

A good example of Web 2.0's application was in 1996. This allowed life insurance companies to post their rates on the web with other competitor’s life insurance rates, and because of this life insurance cost dropped dramatically. This is called the “quotesmith”.

=Web 2.0 - Select Examples=

[|andale.com] - a site that analyzes sales information from eBay and provides it to users so they can best take advantage of the auction site

[|housingmaps.org] - a site which uses [|craigslist.org] and google maps to search for homes for lease and sale

[|meebo] - a tool which allows users to use multiple Instant Messengers (msn, yahoo etc.) in a single window with a joint list

[|inetword] - a highly easy to use online word processor and web page creator which uses WYSIWYG creation of documents and webpages.

=Works Cited=

Downes, Stephen. __Educational Blogging.__ //EDUCAUSE Review,// vol. 39, no. 5 (September/October 2004): 14–26. Online at:  Accessed February 25th 2006.

O’Reilly, Tim. (2005). __What Is Web 2.0 -__ __Design Patterns and Business Models for the Next__ __Generation of Software.__ Online at: <[|http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-????0.html]> Accessed February 19th, 2006.