iPod

Photo courtesy of [|Apple]toc

=Overview=

iPod is a portable device produced by Apple which allows for the playback of video, audio and photographs. There are currently three dfferent models that are out on the market to suit the particular needs of its users. iPods can be purchased directly from the [|Apple] Website and many retail stores.

=Specification/Features=

All three types of iPods differ in capacity but all are small and easy to handle. Currenly, the smallest iPod is the iPod Shuffle, it is said to be smaller than a pack of gum. The next size up is the iPod Nano. It is also very small in size and it is as slim as a pencil. The iPod Nano's capacity is bigger than the iPod Shuffle and it also has a colour screen. Finally, there is the iPod, which is the biggest one of all in terms of physical size. The iPod comes in two sizes of capacity, 30 and 60 GB. With the huge size capacity, it allow users to play up to 15,000 songs, view up to 25,000 photos and watch up to 150 hours of video content.

=iTunes=

iTunes is a music store which allows users to purchase and download audio and video content. Through iTunes, iPod users can store their content on their computer and upload it to their portable whenever they wish. The lastest iTunes is iTunes 6 and it consists of the following features for iPod users.


 * Purchase music or video online
 * Streaming of music to home stereos through wireless technology - AirTunes
 * Converting home videos to iPod compatible versions
 * Download TV shows from favourite stations
 * Reviews from customers
 * Gift certificates can be purchased online

Models
Apple currently sells three different kind of model fo iPod players. Each models come with different capacities in memory. More music can be stored with more capacity available. The design of each models varies. The following are the three models available: The iPod mini are now discontinued since the iPod nano has been launched to the market.
 * iPod (30 GB and 60 GB).
 * iPod nano (1 GB, 2 GB, and 4 GB).
 * iPod shuffle (512 MB and 1 GB).

Egocasting
Egocasting is a term introduced in the lecture which is much like narrowcasting with the focus on small audiences. The difference with egocasting is that the focus group is even smaller, it involves one individual which is yourself. There is the notion that the iPod is and example of egocasting because the product allows the individual to choose the music of their choice. There is no room for variety, diversity and versatility. There is a movement in technology toward's personal preferences that suites our personal style and shuts out anything else.

=Links:=
 * [|Apple Official Website]
 * [|iPod]
 * [|iPod Nano]
 * [|iPod Shuffle]
 * [|iTunes]

Source:
[|http://www.apple.com]