synergy

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 * Synergy** is the interaction of two or more forces or agents. When combined, it equals more than four

=Synergy - 2 + 2 is 5=
 * //refers to the phenomenon in which two or more discrete influences or agents acting together create an effect greater than the sum of the effects each is able to create independently.// ||


 * Example**: Sillicon Valley because of its a concentrated area and it is also based on networks. ideas from other **people(2)** and from other **companies(2)** working there **= more than four (5+)


 * Its about people working together and companies networking with each other.

=Synergy in the Information Society=

Following Yoneji's Masuda's Information Society concept, Masuda goes on to compare the Industrial society to the Information Society on the terms of socioeconomic aspects, where he draws on the phenomenon of Synergy. Masuda insists that socioeconomic development in the Information Society will be dependent on the accumulation of information that is self produced by humans in mass quantities with the assistance of data and information networks. With that being the case, the expansion of information will be generated by networked production to spurt an amazing growth both socially and economically. This growth spurt is beyond the possible combined result of each individual contribution to the production process by each agent of production involved within the network.

"[...] information will accumulate, this accumulated information will expand through synergetic production and shared utilization and the economy will change from an exchange economy to a //synergetic economy//" (Castells p.17)

=Synergy on The Corporate Level=

The internet has automated the corporation on so many levels. Through information networks via computer systems, fiber optics, and satelilte it appears that corporations are more and more nsync with their operations. The vital use and sharing of information across the corporation or industry has led to increased efficiency and productivity via improved supply/demand chain management. Besides the obvious changes in co-ordination among the internal aspects of a company the entire structure of consumer demand has changed. Due to e-commerce it is apparent that consumers are increasingly becomming more empowered. Consumers are now able to customize their exact demands thanks to the endless selection cyber-space store fronts provide. Businesses as well couldnt be more happy by dealing with consumers directly - as it saves on costs through JIT production as well as allowing products to be catered to the individual. The internet has therefore "synergized" the business world and it cannot be more obvious with something as clear as e-commerce.

Castells, Manuel. __"Image of he Future Information Society"__ The Information Society Reader. Ed. Frank Webster, Raimo Blom, Erkki Karvonen, Harri Melin, Kaarle Nordenstreng, and Ensio Puoskari. London and New York: Routledge, 2004.
 * References:**

Wikipedia