Tactical+Media

=What is it?=


 * Tactical Media** is a form of Media Activism often done in reaction to corporate domination. Individuals or small organizations use various forms of media to communicate anti-mass-media messages. These can take on the form of anti-advertisements, dissemination of information (as through blogs), or purposeful spoof speeches.

The extent of power of large scale corporations can be characterized as constituting a legitimate threat to democratic principles. In the words of Alex Carey: "The 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy." Tactical media has, as a mandate, the purpose of revealing and attacking corporate propaganda.

One of the most well known activists of this sort is the group called Yes Men. This group impersonates corporate leaders at important conferences in order to publicly humiliate them. They also impersonate criminals and publicly correct their identities. This is a rather extreme way of upholding the principles of the CRIS (Communications Rights in the Information Society).

=References=

http://mediafilter.org/caq/Caq55.prwar.html http://www.theyesmen.org/