The+SMCR+Model

The SMCR Model was developed by Wilbur Schramm. SMCR stands for Source-Message-Channel-Receiver. This model describes the exchange of information.

The source is the origin of the communication.

The message is the content that is to be exchanged.

The channel is the medium used to convey the message.

The receiver is the destination of the message.

This model can be applied to all forms of communication. Here is a related link that shows the model at work.

Source
LaRose, Straubhaar (2004). //Media Now. Understanding Media, Culture and Technology//. Fourth Edition. Thomson